Can a Font Make a Brand Look More Expensive
Imagine two bottles of perfume sitting next to each other. Both contain the same amount of product. Both use similarly shaped bottles. Both have unfamiliar brand names. On…
Read articleBrand Typography
Research and practical guidance on typography for logos, brand identity, visual positioning, wordmarks, and customer perception.
Why Equal Letter Spacing Can Make a Logo Look Uneven
Take the letters H H and place exactly 20 units between them. Now do the same with A V. Mathematically, the spacing is identical. Visually, it probably is…
Read article